What seven focus groups reveal about why the Liberal Democrats did so badly in May
The perspective of ordinary voters are curiously absent from most accounts of elections and politics more generally. Instead, the usual accounts are based on what figures at the centre get up to, even though almost all of the events recounted are barely noticed by most voters. That is why I am such a fan of Deborah Mattinson's Talking to a Brick Wallas it tells the story of New Labour's rise and fall not through the gossipy details of Westminster but through the voices of actual voters, captured in numerous focus groups.